Blog | Brittain Marketing

Research, Re-evaluate and Reap the Rewards | Brittain Marketing blog

Monday, 23 January 2012 10:23

New business development requires a methodical and structured approach that relies on a relevant strategic plan. There is no doubt that direct communication with prospect companies is a proven route for businesses to engage with key decision makers. There is also solid evidence that such channels can assist in delivering your product and service propositions that in turn can help achieve growth plans.

The deliberation however, a dilemma for many marketers and sales professionals, is how do they position themselves in today’s market. More importantly, what do they say and how do they differentiate from their competitors; what are the messages they should deploy in today’s market?

All too often I have had businesses ask me to ‘get them results’ or ‘just solve their sales problems’. But have they spent any time thinking through what those problems are, and by that I mean the cause, not the symptoms? Do they truly know what their proposition is and whether this aligns with what their market wants?

So let me ask you a question: ‘When was the last time you took a step away from the day to day tactical marketing activities and re-evaluated your strategic approach?’

Intelligent usage of market intelligence | Brittain Marketing blog

Monday, 19 December 2011 16:38

braincogs There is a process involved in gathering information, converting it into intelligence and then utilising this in business decision making.

Information can provide valuable insight into company's current operations, but insight without intelligence is like a keyboard without vowels ... not completely useless, but you will have difficulty making any sense! And making sense of information is what I wanted to talk about.

Telemarketing must haves

Friday, 14 October 2011 13:25

DATA

Where do you get your potential leads from? A professional Telemarketing company provides leads that are based on strategically selected data. Developing your own data supply can be costly, both in terms of money and time. Outsourcing this to a Telemarketing specialist saves you both of these commodities by having professionals provide the right data to supply the Telemarketers making the calls. Weak, cheap data provides poor leads, occasional low-level sales, broken contracts and meagre ROI ratios.

By outsourcing to professionals, you receive the support of dedicated and experienced telemarketing staff that effectively integrates their own skills with your company's message, products and services.

COST

One of the most compelling reasons to outsource your Telemarketing requirements is the cost associated with setting up your own Telemarketing. Again, cost comes in two forms - time and money. Consider the cost of training your staff in telemarketing techniques, in advertising for new staff, the cost equipment, software and finally the cost of the calls. Good Telemarketers dont want to be constrained by limited talk time limits. These costs are all included in the provision provided by your professional Telemarketing service.

EQUIPMENT

Closely related to cost is the issue of Telemarketing equipment. First off, you need a quiet sepearate room where your Telemarketers can work. They need seperate desks so that your potential clients are not listening to others working at the same time. Furthermore, you need computers, software, additional phone lines cables and telephones at the very least - these have the upfront cost of purchase and the ongoing maintenance costs as well. Outsourcing your Telemarketing needs removes these costs from your project's budget.

Telemarketing ROI

Wednesday, 12 October 2011 00:00

With over 13 years experience in the B2B Telemarketing world, Brittain Marketing have the expertise to help you make informed choices about which strategy you take.

Telemarketing Motivation

Wednesday, 28 September 2011 00:00

At every Telemarketing company, the Telemarketer's activity on a daily basis is what the client's but and pay for. Your people are your service. So, at Brittain Marketing, keeping our Telemarketers motivated and retaining them is critical to the growth of both the client's campaign and the business as a whole. This is where our Management and Directorship concentrate a great deal of their effort, expertise and experience.