climate change

Tuesday, 15 March 2011 00:00

In the current climate, companies are looking to reduce their fixed costs but are still tasked with achieving the same sales targets. Outsourcing provides a means to minimise your internal overheads and draw on a resource that is economical and delivers measurable results. Telemarketing can provide that means.

Over the past six months our pilot campaigns have allowed companies to see the benefits of outsourcing before undertaking an ongoing campaign. The successes of these projects have lead into long-term business. The transparent systems here at Brittain allow organisations to retain an element of control over their new business processes. We provide regular quantitative and qualitative reports that aim to reduce the fear of outsourcing.

A large number of companies choose to keep TM in-house due to the complexity of their product or service proposition. Brittain have worked hard to alleviate those concerns and act as an extension of the client's sales team. Both the client and the Brittain calling team work in tandem in a timely, cost-effective approach to market. Interestingly, a recent study uncovered that only 15% of B2B brands wholly rely upon an external agency. A further 25% use TM agencies to work alongside their internal calling functions.