Telephone faux pas

Tuesday, 12 April 2011 00:00

As a successful Telemarketing company, we are able to provide some unique insight into the art of the conversation. Here are some useful tips to engage with those time-poor decision makers.

• Don't use a script. Guidelines are important for a conversation, but let the conversation flow naturally.

• Don't hire somebody and expect it all to happen. Training and support of staff is vital for quality results.

• Don't assume one approach fits all. Individual personalities mean you will need to be flexible and creative in your engagement.

• Don't just talk – effective listening will allow you to guide the conversation and make it meaningful.

• Don't have a flat tone – intonation and a 'happy' voice reap far greater rewards.