decision making

Wednesday, 06 July 2011 00:00

There are different structures and dynamics to the decision making process. Research into your target market can reveal who exactly is involved in making the decisions, their buying motives and the procurement procedures.

Who really drives supplier choice and what is the key criteria against which suppliers are assessed?  It can also show which medium that they are exposed to and what preference they may have in this respect.  This means you will invest your time, effort and budget speaking to the right people, through the right medium and position your proposition in the most compelling way.