brittain - The Marketing Hybrid

Monday, 14 March 2011 00:00

We are pioneering Telemarketing in new industries. The majority of our clients have traditional brands that need to be represented in the correct manner. Brittain have the means to portray each and every one of our clients with a view to securing those elusive new business opportunities.

Brittain Marketing is not a typical Telemarketing company. Far from it. Our Strategic Marketing capabilities have grown from strength to strength. We are now not only involved in the tactical implementation of client campaigns but also on a largely strategic angle. It is through intelligent assessment, strategic planning and creative messaging that we act as an extension of the client's sales team.

B2B marketing has gained increasing recognition during the past decade, as marketers have come to appreciate the unique challenges of communicating with a business audience.

Business marketers are now fully aware of the differences between business and consumer purchasers. Business purchasers are buying goods or services with company money and, consequently, are often part of a complex decision-making unit with a protracted approval process. Such marketers need to secure the services of a specialist B2B agency that truly understands how to communicate effectively with a business audience.