Who are you looking to shake hands with?
Friday, 17 February 2012 12:53
Yesterday, it marked a ground breaking event aboard the International Space Station; whilst a recent refusal between athletes caused much controversy…
Brittain Marketing have been providing pre-qualified meetings with our clients pre-defined target market for over 14 years now, and more often than not, the initial introduction is cemented by this historic ritual. One question we ask to all of our clients when they first start an appointment setting campaign with us is: Who are you looking to shake hands with?
You will undoubtedly have a shortlist of companies who you would like to do business with, but more importantly, it is the key decision maker(s) within these organisations that you should have your sights firmly fixated on.
Depending on your product/service proposition, the decision maker within each organisation will differ and the responsibility may lie with numerous influencers. Part of our service offering is to identify where the responsibility lies for your particular proposition within each organisation, and provide an opportunity for your sales team to extend their grasps and shake hands with the people who have what you want.
Prior to any campaign commencing, we cannot stress how critical it is to establish who the correct personnel within each prospect company is, and ensure they have the buying power to move your proposition forwards. The range of decision makers we have discussions with on a daily basis varies dramatically in both seniority and remit, and below is a handful of key influencers we have arranged for our clients to shake hands and talk business with.
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Consumer/Retail Mothercare PLC Audit & Corporate Risk Director Easyjet Airline Company Head of Legal & Compliance Domino’s Pizza Group Ltd General Council ASDA Stores Ltd Procurement Manager Arcadia Group PLC Purchasing Director |
Manufacturing / Logistics Delmonte Financial Director Fujitsu Europe Ltd Logistics Director Sunseeker International Ltd Logistics Director 3m UK PLC Supply Chain Director Morphy Richards Logistics Director |
Financial Royal Bank of Scotland Head of Technology Goldman Sachs Managing Director London Stock Exchange Financial Director Legal & General Group PLC Head of Legal - Retail Schroders PLC Facilities Director |
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FTSE Trinity Mirror Group Director of Risk & Audit Freshfields Brukaus Deringer Financial Director Harper Collins Financial Director LVT Group PLC Procurement Director BAE Systems Utility Procurement Manager |
Facilities Capita Group PLC Procurement Analyst Balfour Beatty Utility Communications Officer United Utilites PLC UU PLC Buyer ISS Facilities Management Sales Director Initial FM Procurement Director |
Pharmaceutical Glaxo Smith Kline Group Sourcing Manager Bayer Pharmaceuticals Senior Product Manager Astra Zenica Product Manager ALK Abello UK Ltd Senior Product Manager Boehringer Ingelheim Ltd Healthcare Marketing Manager |
We are able to provide an extremely bespoke and targeted approach to appointment setting and lead generation, with many clients giving us concise, high priority, concentrated lists with low quantity but high value opportunities attached.
If you have sales teams that loathe the task of cold calling, pipeline development and appointment setting and who prefer to initiate their relationship with prospects by extending their hand, then contact our Sales Manager, Aaron Mears on 0844 880 4584 or alternatively e-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
