strategic planning and support

Our focus for all new campaigns begins with a thorough understanding of our client’s business along with their strategic growth plans. We work with each client to ascertain what their strategic objectives are and support the development of a tactical campaign that focuses on achieving them.

Unique to Brittain, our ‘client assessment model’ (CAM) is used for each client and individual campaign. This comprehensive analysis allows us to develop a bespoke and highly targeted approach and identifies key dynamics that allow us to formulate an accurate proposition for each of our clients in today’s complex and usually saturated market place.

We will accurately position our client’s company to the right target audience and ensure a consistent delivery of message to the correct level of decision maker. In addition, we will work within a communications plan to ensure that we represent our client’s company, product or service in the appropriate tone. We also adopt an integrated approach utilising additional marketing materials including e-shots, case studies, product & service literature and press releases to further strengthen the proposition.