data profiling

Data profiling can encompass two key stages which, if required, can be integrated into one campaign.

Stage 1 is usually termed 'Validation'. This incorporates identifying key decision makers and confirming titles and contact information including address and email. This type of profiling is used to support direct mail campaigns, e-marketing campaigns, seminars/events or to provide the foundations for a telemarketing (appointment setting or lead generation campaign).

Stage 2 is usually termed 'Research'. Here a series of questions are asked, usually at decision maker level to ascertain key information that will profile the company in the right target audience sector. Here size, location, industry sector and key information pertaining to their product or services will allow us to identify the right companies for our clients. We can also include usage and frequency, buying motives and procurement habits. This second stage profiling allows for a very bespoke and targeted list to be produced to which further marketing and sales focus can be given.

The key success factors to any data profiling campaign focuses on the accuracy of questioning and reporting. It is crucial that contact names, titles, email addresses and the information obtained are detailed accurately. Our team of trained business professionals undertake regular training and workshops to ensure that the highest level of detail is administered.