December 2018

A common misconception B2B telemarketing is regularly confused with telesales. Telesales is related to selling only. Telemarketing strategies are very different and focus on long-term relationships with beneficial outcomes. Telemarketing promotes products or service via telephone. Activities can be inbound or outbound, and include lead generation, appointment setting, market research, event…

Professional one-to-one communication No matter what preconceptions you may have or past experiences, done well telemarketing is a very successful and proven form of direct marketing. A professional approach can result in positive, profitable and mutually beneficial outcomes. Professional engagement puts the customer first, resulting in the freedom to engage…