The pursuit of success is what drives us to innovate by any means necessary. Lean methodology places a premium on testing, failing (or succeeding) fast, pivoting and finding clever, creative ways to stand out in a crowded marketplace.
Startups do this because they’re looking for a business model that works so they can scale. Unfortunately, once established, more mature companies get a taste for success, the focus that once drove employees to search for the most innovative solution can shift to delivering the same, repeatable solution over and over again.
It’s understandable. The process has worked and helped create a successful brand. But what happens when said product or service stops drawing a crowd and buyers start looking elsewhere for flashier – yet similar solutions? Find out here.