Close to two-thirds of leading organisations have no defined tone of voice, and the majority haven’t even considered developing one, according to a new study by Illuma on behalf of The Writer. Among those without a clear tone of voice, 71 per cent had never considered developing one, while over…
Entrepreneurs are a risk-taking bunch. Though each is different, most share a tolerance for risk that helps them ignore all of the potential results of failure to stay focused on building the business. For entrepreneurs with more to lose following a successful startup outcome, mitigating risk is a critical piece…
Hadoop’s co-creator, Doug Cutting, believes that the Internet of Things (IoT) and cloud computing will form the basis of the next phase of growth for the 10-year-old big data platform, which so far has seen most uptake in the finance, internet and telecoms sectors. Indeed, he pointed out, it’s already…
We were delighted to receive this glowing testimonial from the marketing communications manager of a technology company we work with: “Without doubt, Brittain have exceeded our expectations: the accurate reporting, the level of detail supplied with all leads and their genuine interest in our product made working them a delight.”…
Salespeople who spend up to two hours a day on social media are more likely to hit their targets compared to their less social colleagues, according to new research from LinkedIn. Find out more here.
Gunner Lovelace, founder of Thrive Market, has had his share of business failures but now has it figured out. Thrive Market is proof- he started with 10 employees and now has 400, all in a year. Creating an incredible team and internal culture can truly make your business. Are you…