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Brittain Blog

Stages of the sales pipeline

The stages of the sales pipeline

By | Brittain Blog

Stage of the sales pipeline There are several stages of the sales pipeline: New Opportunity Contacting Engaging Qualified Custom Stages Closing Won/Lost Let’s examine each stage in turn: New opportunity – What is this? Identify a new lead/opportunity and record their contact information in a CRM system. This record assists in…

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Telemarketing for the sales pipeline

The importance of the sales pipeline

By | Brittain Blog

A solid sales pipeline for business growth While it is widely agreed that a solid sales pipeline is of the utmost importance for a business to grow, few understand or see the need to spend time working out the maths on how much activity is needed to acquire new clients….

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The power of the pipeline

The Power of the Pipeline

By | Brittain Blog | No Comments

The sales pipeline – the plan When you run a business, it can throw up all sorts of surprises. A reliable gauge of how much business is coming in can make a huge difference when it comes to forecasting your revenue, planning growth and being ready to cushion any knocks…

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Understanding client relationships

Understanding the client journey for healthy relationships

By | Brittain Blog | No Comments

Better manage the journeys of individual clients By analysing relationship dynamics and establishing benchmarks, B2B organisations can better manage the journeys of their individual clients using insights that maintain and bolster profitability, growth, stability, receptivity to innovation, and the evolution of the relationship. Benchmarking for healthy relationships The health of…

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What is relationship marketing?

What is relationship management?

By | Brittain Blog | No Comments

What is relationship management? According to Forbes, relationship management is: “A strategy designed to foster loyalty, interaction and long-term engagement. It is designed to develop strong connections by providing information directly suited to their needs and interests and by promoting open communication.” Why manage relationships? With a professional one-to-one approach, it’s…

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