Experience counts A client brief that states aims and objectives aids fair assessment of telemarketing agencies to ensure best fit and successful outcomes. How an agency deals with your initial enquiry and brief also speaks volumes. It also helps to check the following details against each agency: Industry track record…
Telemarketing is a subtle skill… Telemarketing in a B2B environment is a subtle skill, far removed from call-centres working with scripted responses and automated high-volume calls. Maximising the value of the human factor of telemarketing starts with a solid campaign briefing document. A professional B2B telemarketer will demonstrate a good…
Professional engagement using telemarketing If you’re looking for a telemarketing partner, look for one that has quality staff with industry expertise, low staff turnover, little or no commissions, and is equipped with the latest technology. A decent telemarketing partner will assist with campaign planning, training, qualifying call lists and outline…
