People buy from people they like B2B companies need to develop and nurture their relationships with the business customer as an overall organisation. It’s equally important for B2B organisations (and their sales and marketing teams) to concurrently work to develop relationships with individuals from different, relevant departments. People buy from…
One-to-one relationships are key to long-term and loyal relationships for business success According to Salesforce, 66% of buyers are likely to switch providers to be treated as an individual rather than a number. As human beings, we rely on strong and lasting relationships. This concept is no different in the…
What is relationship management? According to Forbes, relationship management is: “A strategy designed to foster loyalty, interaction and long-term engagement. It is designed to develop strong connections by providing information directly suited to their needs and interests and by promoting open communication.” Why manage relationships? With a professional one-to-one approach, it’s…
