Brittain Blog

B2B still needs one-to-one relationship management

One-to-one relationships are key to long-term and loyal relationships for business success According to Salesforce, 66% of buyers are likely to switch providers to be treated as an individual rather than a number.  As human beings, we rely on strong and lasting relationships. This concept is no different in the…
Anna Short
February 14, 2019
Brittain Blog

What is relationship management?

What is relationship management? According to Forbes, relationship management is: "A strategy designed to foster loyalty, interaction and long-term engagement. It is designed to develop strong connections by providing information directly suited to their needs and interests and by promoting open communication." Why manage relationships? With a professional one-to-one approach, it’s…
Anna Short
February 12, 2019
Brittain Blog

B2B Telemarketers are skilled professionals

Telemarketing is a subtle skill... Telemarketing in a B2B environment is a subtle skill, far removed from call-centres working with scripted responses and automated high-volume calls. Maximising the value of the human factor of telemarketing starts with a solid campaign briefing document. A professional B2B telemarketer will demonstrate a good…
Anna Short
January 4, 2019
Brittain Blog

Getting telemarketing right for professional engagement

Professional engagement using telemarketing If you’re looking for a telemarketing partner, look for one that has quality staff with industry expertise, low staff turnover, little or no commissions, and is equipped with the latest technology. A decent telemarketing partner will assist with campaign planning, training, qualifying call lists and outline…
Anna Short
January 4, 2019
Brittain Blog

What is B2B Telemarketing?

A common misconception B2B telemarketing is regularly confused with telesales. Telesales is related to selling only. Telemarketing strategies are very different and focus on long-term relationships with beneficial outcomes. Telemarketing promotes products or service via telephone. Activities can be inbound or outbound, and include lead generation, appointment setting, market research, event…
Julia Haviland
December 30, 2018
Brittain Blog

How would you class telemarketing?

Professional one-to-one communication No matter what preconceptions you may have or past experiences, done well telemarketing is a very successful and proven form of direct marketing. A professional approach can result in positive, profitable and mutually beneficial outcomes. Professional engagement puts the customer first, resulting in the freedom to engage…
Julia Haviland
December 30, 2018
Business Growth NewsBusiness News

A Cyber-force for good  

While Cybersecurity is often perceived as a business cost, it can also achieve new business growth heights. You just need to change your perspective… With the world being increasingly ‘cloud-first,’ cybersecurity is at the heart of digital business and, according to recent research, it is also a force for innovation…
Julia Haviland
December 22, 2017